To franchise, or not to franchise?

 

Franchising has become the fastest growing way of doing business, but is this the only option?

So, Loob Holding recently lost the lucrative Chatime master franchise.

Up till now, Loob Holding has managed to build a bubble tea empire on the business approach of franchising. What is franchising exactly, and how does this differ to other methods of expanding your business, say licensing or even distributorship? Continue reading “To franchise, or not to franchise?”