One application = trade mark protection in multiple countries. It is only a matter of time before business owners can avail themselves of the harmonized process under the Madrid Protocol.
Malaysian business owners who want to expand beyond the country into other markets and to protect their trade mark in the process, would no doubt have been told that they would have to file separate applications in each country of interest. This would involve engaging the services of trade mark agents in the respective countries, and the costs and time involved in overseeing and coordinating the various applications would have added to the burden of expansion.
There is however, an alternative procedure available on the horizon, when Malaysia accedes to the Madrid Agreement Concerning the International Registration of Marks (“Madrid Protocol”).
Continue reading “Madrid Protocol: Multi-country trade mark applications are on the horizon”
Joshinae Wong explains the benefits of taking the all-important step to register your brand as a trade mark
Imagine that you have started a business selling water filters and have chosen to use the name “McQueen” to market your product. You print your marketing materials, you launch your website, you affix the “McQueen” name to your physical products – you invest substantial amount of money and time, and you start selling the products. Business is starting to take off, when all of a sudden you realise that a new competitor has entered the market – their product is almost identical to yours and is sold under the brand “MCQEEN”. What can you do? Well, if you have not registered “McQueen” as a trade mark, you may find yourself in a bit of a spot but if you have, you can be rest assured that there are legal avenues available to you. Continue reading “What’s in a name: The importance of protecting your brand”