One application = trade mark protection in multiple countries. It is only a matter of time before business owners can avail themselves of the harmonized process under the Madrid Protocol.
Malaysian business owners who want to expand beyond the country into other markets and to protect their trade mark in the process, would no doubt have been told that they would have to file separate applications in each country of interest. This would involve engaging the services of trade mark agents in the respective countries, and the costs and time involved in overseeing and coordinating the various applications would have added to the burden of expansion.
There is however, an alternative procedure available on the horizon, when Malaysia accedes to the Madrid Agreement Concerning the International Registration of Marks (“Madrid Protocol”).