What’s in a name: The importance of protecting your brand

Joshinae Wong explains the benefits of taking the all-important step to register your brand as a trade mar

trademarks-bannerImagine that you have started a business selling water filters and have chosen to use the name “McQueen” to market your product. You print your marketing materials, you launch your website, you affix the “McQueen” name to your physical products – you invest substantial amount of money and time, and you start selling the products. Business is starting to take off, when all of a sudden you realise that a new competitor has entered the market – their product is almost identical to yours and is sold under the brand “MCQEEN”. What can you do? Well, if you have not registered “McQueen” as a trade mark, you may find yourself in a bit of a spot but if you have, you can be rest assured that there are legal avenues available to you. Continue reading “What’s in a name: The importance of protecting your brand”